You don't have to be a mother of girl(s) to find this interesting.
The idea is that by nurturing the association of pink with the experience of being a girl, our daughters are being conditioned into being the ultimate consumers, responding to targeted marketing techniques like pavlov's dogs.
It does cost more to dress a girl in non-pink clothes. We've just splashed £45 on a pair of Camper shoes for Ellie, because we don't like the trashy, glittery pink shoes from Clark's. Our principles - and impeccable good taste - could be a costly business.
At this stage, I'm pretending that I'm not going to worry too much about what Ellie says she wants to wear. I tell myself, 'I'm the adult. I'm the one making the decisions.' (He he. I'm that kind of fool.)
Despite all my feminista intentions, Ellie still favours the pink toys. Bearing in mind that she's not going to pre-school and doesn't watch TV on a regular basis, I'm surprised to see such a strong preference already.
I'm not going to give up though. I'm going into battle on this one.