This post is a bit overdue, but you see there's been an astonishing thing happening. The BBC is broadcasting women.... da da da daaaaa.... playing sport.
This is unprecedented. If there's one thing that rankles with me about the UK, it's the rubbish coverage newspapers and broadcaster give to women playing sport. Mind you, at least we have plenty of health and lifestyle pages berating us for not being fitter, sexier, more maternal, more ambitious and generally ordinary everyday goddesses.
So I am especially happy to see Nicole Cooke (cycling) and Rebecca Adlington (400m freestyle) winning gold medals and Jo Jackson winning a bronze (400m freestyle). Their ecstatic podium smiles have been incredibly uplifting. It's taken four days for the guys to get off the starting blocks, but bless, even David Florence (silver in canoeing) has got a pretty name.
I have a lot to say on this subject, but I've just found someone who says it better. Have a read of Kira Cochrane for all the statistics about the dearth of women's sports coverage.
This article appeared in The Guardian, which is funny because I've written two letters to The Guardian over the last couple of years on this subject. Yup - I am that kind of letter writer.
Sadly, it's all been to no effect. For as long as football and newspapers feed off each other in their weird obsessive, compulsive manner, UK sports editors will continue not to care about women's sport. Though - irony upon irony - my last letter even referred to the lack of coverage given to Britain's hugely successful women cyclists in their world championships...